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Realistic Matchmaking, A Sound Business Strategy

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Posted by John Holt on Sat, Mar 19, 2011 @ 10:27 AM



You have been told many things, they all sound to good to be true. It is because they are. The brand realistic matchmaking is not about sales and marketing it is about branding the truth in matchmaking. This is a movement created by me. This is a mission to breathe reality and ethics into the matchmaking and dating service industry. This is a need, to clean up an industry that makes false promises to many singles providing them with no return on their investment. This is about consumers being reasonable with their expectations.

In the past several years I John Holt professional matchmaker branded my business out of concern for the bigger picture which is to deliver sound minded advice, service and reality to singles. In the market place there is a failure to deliver. It is because some dating services charge thousands of dollars. I charge hundreds. These outrageous dating services have no justification to charge those prices. The fact is they can't deliver on promises made for that price. Then there is the major online dating websites. These sites have failed the majority of people using them. The atrocities I know about that occur. In the market place there is only room for this positioning. The truth, reality and having the courage to set up an ominous communication machine like mine. Through these blog articles my radio show networking singles and social media the word is getting out. Here it is, there are no quick fixes, fairy tales coming true, unless you know who you are and who you can be with you end up with no one. This is and forever will be the truth. The rip off services will never tell you the truth. They hide behind slick marketing, you fall for it because you believe these fairy tales will come true, they wont!

This industry to say the least is full of quick buck artists and sharks. Don't get bitten. I'm encouraged at the growth in my business especially the explosive growth in C.T. it is a revelation everywhere but in C.T. they are getting the message in larger numbers. I must tell you C.T. residents that thousands and thousands of dollars companies have preyed upon you in C.T. and there is now e love which used to be together and the right one they are after C.T. again, look out folks, just warning you. Go to the consumer web sites and read the complaints. I have zero complaints on those sites. Why because the truth trumps deception every time. Tri-State Dating Service has grown during the recession because of realistic matchmaking.

The strategy here is to create pricing that is affordable tell the truth, give sound advice. I have been successful in this strategy. Helping people achieve realistic goals, helping people see reality and dealing with the very human psychological aspect of this business which is to deal with rejection and all the human behavior that goes along with it. If you fear rejection then dating is not for you. If you think dating isn't a game then your fooling yourself. If you believe in guidance and truth in matchmaking then call me 800-252-6210 If you feel you don't know why or how your failing at dating and relationships then hiring me is in order. It isn't sugar coated marketing non sense it is the truth!

I realized that in the past economic times it would be a service like mine that was positioned and poised to seize the reality that made signing up with my service worth it. For the many that got married it was. Reduced cost honest productivity.

Moving forward it is more and more communication, getting the word out everywhere. I am starting to leverage the New York market it is ripe for reality and truth. The Boston area and eastern mass. has had nothing but overpriced services picking you clean. I will leverage that area. I provide credibility to all the words spoken here, challenge me. I am an innovator, plain spoken, good communicator, truthful. I help you live in reality. This is why I am here 19 years after I started this business. It isn't easy to tell the truth in sales. I sleep better because I do.

John Holt